When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Korean Foundation for International Cultural Exchange. K-Pop's wide appeal across Asia is due to several factors. i can't read korean This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . K-pop has always been associated with complex videos and memorable visuals. Here for the Music. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. Original question: "How popular is K-pop in your country at the moment? The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. So, whats the most favorite K-pop group based on this survey? Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. As a Premium user you get access to the detailed source references and background information about this statistic. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. Meanwhile, all transgender respondents with a total of 4 people come from the US. As a Premium user you get access to background information and details about the release of this statistic. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. Finally, audiences who are 55 years old and above make up 2% of site traffic. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." Spanish tracks and collaborated with local artists. Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Welcome back! Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Currently, you are using a shared account. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. All Rights Reserved. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. You can also find the Tableau Public visualization dashboard Ive created to support this article. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. The Western Hemisphere: K-Pop Consumption and Engagement. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. From new album releases to concert coverage and beyond, we've got you covered. Other East Asian countries have a somewhat misleading representation within this data. Discover the latest in K-pop music, news, and culture at KPOPSource.com. You can only download this statistic as a Premium user. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. Here, Im using Python as the programming language. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Your home for data science. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. That is about 15,000 more than expected for an artist with her 85 million followers. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. There are also historical and economic ties with the region. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. (Photo by Jordan Strauss/Invision/AP). Figure 7: How long have you been a K-pop fan? A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Get full access to all features within our Business Solutions. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. statistic alerts) please log in with your personal account. Lalu, benarkah fans Kpop terbesar ada di Indonesia? Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. 7) when looking at Instagram Followers. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. The money is mostly obtained from parents or working part-time jobs. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. However, K-Pop history has seen some exceptions, for example, TWICE. This is a short 5-question survey about the demographics of members of the K- Pop fandom. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. In part, this is due to South Koreas position as an economy driven by exports. [Price List], 5 Steps For Sending The Perfect Demo Submission. This is unsurprising given its large multi-cultural population. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. to incorporate the statistic into your presentation at any time. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. As soon as this statistic is updated, you will immediately be notified via e-mail. As for students, it is dominated by age ranging from 15 to 20 years old. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Top North and South American Cities for K-Pop. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. account, CJ, says that there is a team of seven people who run the BTS on Billboard! So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. This statistic is not included in your account. Other East Asian countries have a somewhat misleading representation within this data. Korean Foundation for International Cultural Exchange. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. You only have access to basic statistics. Dec 28, 2020. Access to this and all other statistics on 80,000 topics from, Show sources information On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. A paid subscription is required for full access. Success! K-Pop itself has been crafted with the goal of accessibility in mind. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Most fans really are early teens or in the 20s range. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. You can find all of the codes I used in this project here. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. 75 1 The Western Hemisphere: K-Pop Consumption and Engagement. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. In the past week, they sawover 24million, more than 14,000 times what's expected. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. (Normal here means they fall between the two red outer lines in the graph above.)

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