the role of the public information officer fema

1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream Is the conduit for information to internal and external stakeholders. 1928 0 obj <> endobj Leaves the decision as to who will be in the pool to the media. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. Uses information from other members of the local unit to develop accurate, accessible, and complete information on an Once again, we see a fire threatening our citizens and their homes. Test the message on a safe audience B. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Public information is a vital function in disaster operations that . The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). It can be taken alone or before Basic Public Information Officer Training (G290). There are all kinds of emergencies out there that we can prepare for. And thats not all. News releases should provide accurate, factual information that is attributed to its source. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. ), John enjoys boating, swimming, and to fish. List the skills needed to be an effective PIO. Recognize various legal aspects associated with emergencies and public information. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. Many Web sites include a blog as part of the site. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. Once you have identified your goal, write it down! The message should be: How will you get the message to your audience? For example: Active voice is clear, direct, and concise. Social networking sites are online communities that connect people. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? Establish contact with other agency PIOs. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. 0 Communicating factual information with the public is the most important job function of a PIO. Include information on evolving media contacts, instructions, and resources. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. Tools to enhance the flow of public information are housed. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. Communication with internal agency personnel is A. not a role undertaken by a PIO. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Tammy Kikuchi: Having the Joint Information Center for this event was critical. 19. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. Salary Statistics for Public Information Officers. This includes: More information on learning about the whole community is presented in Lesson 4. Practice talking in 5-second to 8-second sound bites. (Incorrect), John enjoys boating, swimming, and fishing. You cant manage who shows up but you can and should manage contact with the site. Campaign topics can range from recruiting volunteers to fire safety. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. if you do not have a sid, Test questions are scrambled to protect test integrity. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. What events nationally and globally are in the news? Please note that the is program now requires a fema sid to be used instead of your ssn. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. Having such knowledge enables them to make informed choices that affect their health and well-being. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. A defining characteristic of wiki technology is the ease with which pages can be created and updated. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. PIOs need to have a thorough understanding of the communities they serve. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). Mayor Holden: Sometimes you have to get your story out very quickly. Media pools are used to restrict access to an area due to space limitations or safety issues. . As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. Now that you have some tips for better writing, lets look at how to write a news release. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. C. is a failed theory and should not be used by modern public information officers. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Describe the role and function of the Public Information Officer (PIO). Access to the scene for information and images. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). These people are your target audience. For example, change the location or angle of the lectern so cameras dont capture an unwanted view. Your organization may have other format preferences, such as single-spaced and one-page only. Serves in an ICS role 2. This course can provide a basic understanding of the PIO function for those new to the position. If you do not want something recorded by the media, cover it up or shield it with a vehicle. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. (Unit 1), Describe the role and functions of the PIO. A directory of your organizations Internet presence. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. It is important to prepare each person to ensure your message is consistent. 0. The National Incident Management System (NIMS) is:A. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Email can be used to get people: In order for email to work, you need to have a good email distribution list. Describe the target audiences for the PIO. 1. 4. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. Speak to several members of the media at one time, especially during an incident. Social Media: Preparedness 101: Zombie Apocalypse. Are there cultural differences to take into consideration? With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. Did the message reach the targeted audience? Contact commercial vendors to identify contacts and the process for news releases. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. . Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. The widespread use of social media means you and your organization need to include social media in your communication strategy. Public Information and Warning . The PIOs primary responsibility to organizational leadership as an advisor is to: A. Expert Help. I would urge you to be careful whenever you travel, Smith said. B. describes a writing technique applied to social media content. It was absolutely the very best thing we could have done. You need to write to your audience. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? Describe traditional media available for communication. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. As a PIO, your target audiences include . In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. The Incident Command System is a fundamental element of emergency management. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. wA{)K+Xk80538L``V[mvWS|?9U7 Holding the session indoors, if possible. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. What do you want people to know or do after hearing your message? . +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. They focus on specific issues or programs to move the public to take action. What problems are you having in your community? Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. endstream endobj startxref The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. They can be used for personal networking, professional networking, and sharing public information. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. In this lesson youll learn more about creating public awareness campaigns. Generally, there is no review before modifications are accepted. The test questions are scrambled to protect the integrity of the exam. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Speculation C. Summarizing D. Bridging, 12. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time.

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